Lara Hogan is an engineering leader and the author of Designing for Performance (O’Reilly, 2014), Building a Device Lab (Five Simple Steps, 2015), and Demystifying Public Speaking (A Book Apart, 2016).
Lara champions engineering management as a practice, having built and led engineering organizations as an Engineering Director at Etsy and VP of Engineering at Kickstarter. She offers one-on-one coaching services for managers, executives, and individual contributors growing into leadership.
To connect her passion for site speed with her activism, Lara donates all of the proceeds from Designing for Performance to charities focused on supporting underrepresented people in tech. Lara also believes it’s important to celebrate career achievements with donuts.